September 19, 2011
6. Newblog2011: 09/19/11 The Ethics of Starbucks
I walked past a Starbucks on Massachusetts Avenue yesterday. It had a real Starbucks sign in the window; not a chalked sign on the sidewalk, but a permanent-looking sign. It said:
"Clover Brewed"
According to the article I found on the Internet, Starbucks bought the company that created the Clover coffee-brewing machine in 2008. Starbucks acquired the patent for the machine in 2010.
Now, Starbucks has geared its advertising for the Clover brewing system in order to promote child molestation.
The next two sections show the first part of the official website for Starbucks, in its search result form, and the Starbucks website for the Clover coffee-brewing machine. I put the word "innovative" in bold print in the excerpt from the Clover machine website, which Starbucks used 3 times. I also think that Starbucks overused the word "new;" that's not the same thing as using the word "new" because you can't avoid it without an outlandish and obvious construction because it's the most logical word to use in a sentence.
I suppose that maybe Starbucks might have used the word "precise" to try to implicate me also. There's more in the paragraphs, obviously; the whole thing is code for child molestation.
Corruption; both horrible and tedious, every day.
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► Search Results
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The Clover® Brewing System | Starbucks Coffee CompanyA specially prepared cup of coffee from Starbucks. ... Raise a Cup. Anniversary Blend is our way of inviting you to celebrate with us.
www.starbucks.com/coffee/learn/clover
Only once in a while does a true innovation like this come along. For decades, the technology of coffee brewing had been well established. But in 2007, a new technology made its debut that totally changed the game.
That development was the Clover® brewing system: an innovative design that lets you discover new layers and dimensions within a coffee’s familiar aroma, flavor, body and acidity. The result is a deeper experience – one that’s carefully prepared and made to order, one cup at a time. You can find Clover® brewing machines in select Starbucks stores.
The Machine The Clover® brewing system uses innovative Vacuum-Press™ technology to create your cup right in front of you. You watch as a stainless steel filter lowers into the brew chamber. Hot water is added at a precise temperature to brew your coffee for an ideal length of time.
The Clover® brewing system controls brew time and temperature digitally, as even small changes here can dramatically affect the outcome you taste in the cup. A thermal blanket surrounds the brew chamber to keep water within 1 degree Fahrenheit of the ideal temperature.
After the coffee brews, it is pulled through a 70-micron filter. The resulting grounds are pushed out of the top of the machine. The coffee itself flows into your cup – hot, aromatic and amazingly flavorful. We’re pretty sure it will be the best cup of coffee you’ve ever tasted.
Of course, the machine is only half the story. The other half of a great cup of coffee from the Clover® brewing system is provided by the beans themselves.
All of our coffees are selected for their quality and carefully roasted to bring out their individual flavors. So you can be sure they really shine when brewed using the Clover® brewing system.
But as we travel the world, we discover some truly remarkable coffees – some available only in very limited quantities. When there’s not enough of them for all of our stores, we offer them exclusively through the Clover® brewing system. That way, we can share them with people who love exquisite coffee, in a way that brings out the best of what these beans have to offer.
Given the rarity of these coffees, they may come and go through our stores in a short time. Happily, there’s always a new discover waiting to be shared. So be sure to visit often to see what’s new on the menu.
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Copyright, with noted exceptions, L. Kochman, September 19, 2011 @ 10:24 a.m.
6. Newblog2011: 09/19/11 The Ethics of Starbucks
I walked past a Starbucks on Massachusetts Avenue yesterday. It had a real Starbucks sign in the window; not a chalked sign on the sidewalk, but a permanent-looking sign. It said:
"Clover Brewed"
According to the article I found on the Internet, Starbucks bought the company that created the Clover coffee-brewing machine in 2008. Starbucks acquired the patent for the machine in 2010.
Now, Starbucks has geared its advertising for the Clover brewing system in order to promote child molestation.
The next two sections show the first part of the official website for Starbucks, in its search result form, and the Starbucks website for the Clover coffee-brewing machine. I put the word "innovative" in bold print in the excerpt from the Clover machine website, which Starbucks used 3 times. I also think that Starbucks overused the word "new;" that's not the same thing as using the word "new" because you can't avoid it without an outlandish and obvious construction because it's the most logical word to use in a sentence.
I suppose that maybe Starbucks might have used the word "precise" to try to implicate me also. There's more in the paragraphs, obviously; the whole thing is code for child molestation.
Corruption; both horrible and tedious, every day.
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
► Search Results
- Starbucks Coffee Company www.starbucks.com/ - CachedSimilar- Block all www.starbucks.com results Not helpful? You can block www.starbucks.com results when you're signed in to search.www.starbucks.com You +1'd this publicly. UndoSince 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores ...
Show stock quote for SBUX
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The Clover® Brewing System | Starbucks Coffee CompanyA specially prepared cup of coffee from Starbucks. ... Raise a Cup. Anniversary Blend is our way of inviting you to celebrate with us.
www.starbucks.com/coffee/learn/clover
Only once in a while does a true innovation like this come along. For decades, the technology of coffee brewing had been well established. But in 2007, a new technology made its debut that totally changed the game.
That development was the Clover® brewing system: an innovative design that lets you discover new layers and dimensions within a coffee’s familiar aroma, flavor, body and acidity. The result is a deeper experience – one that’s carefully prepared and made to order, one cup at a time. You can find Clover® brewing machines in select Starbucks stores.
The Machine The Clover® brewing system uses innovative Vacuum-Press™ technology to create your cup right in front of you. You watch as a stainless steel filter lowers into the brew chamber. Hot water is added at a precise temperature to brew your coffee for an ideal length of time.
The Clover® brewing system controls brew time and temperature digitally, as even small changes here can dramatically affect the outcome you taste in the cup. A thermal blanket surrounds the brew chamber to keep water within 1 degree Fahrenheit of the ideal temperature.
After the coffee brews, it is pulled through a 70-micron filter. The resulting grounds are pushed out of the top of the machine. The coffee itself flows into your cup – hot, aromatic and amazingly flavorful. We’re pretty sure it will be the best cup of coffee you’ve ever tasted.
Of course, the machine is only half the story. The other half of a great cup of coffee from the Clover® brewing system is provided by the beans themselves.
All of our coffees are selected for their quality and carefully roasted to bring out their individual flavors. So you can be sure they really shine when brewed using the Clover® brewing system.
But as we travel the world, we discover some truly remarkable coffees – some available only in very limited quantities. When there’s not enough of them for all of our stores, we offer them exclusively through the Clover® brewing system. That way, we can share them with people who love exquisite coffee, in a way that brings out the best of what these beans have to offer.
Given the rarity of these coffees, they may come and go through our stores in a short time. Happily, there’s always a new discover waiting to be shared. So be sure to visit often to see what’s new on the menu.
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Copyright, with noted exceptions, L. Kochman, September 19, 2011 @ 10:24 a.m.